Notes on Pinterest, Vine and Instagram for nonprofits
Steve Hart, Relevanza, Inc, sent us his notes for his talk at this month’s 501TechClub SWFL meeting at VentureX.
It has more than 70 million users and a growing international population. Plus, Pinterest users spend the most money of users on popular social networks — nearly double the amount of money spent from Facebook users and triple the amount from Twitter users.
- Tall images get repinned more. Think about it — they get more space in the news feed when people are scrolling, so people have more opportunities to engage with you. In fact, the 2:3 aspect ratio works better than super skinny, yet tall images.
- Brand images without faces get 23% repins than those with faces. So cut the faces out of your images, if possible. (Harsh, I know.)
- Photos with medium lightness are repinned 20x more than very dark images. So keep it bright, people.
To get the most out of your pins, get outside of Pinterest. Just like you would with any other content platform, you’ve got to promote your boards and pins to really make the most of them.
There’s lots of things you can try here — from sharing links to individual pins on other social networks to embedding your lead generation boards on your website or blog, the world is your oyster. So go on, get creative — the more eyeballs you can get on your pins, the more leads you can generate.
- Put Pinners first -Before you start pinning, consider what Pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your Pins for them.
- Curate your collection – Create a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about a specific topic, like travel or recipes.
- Show what inspires you – Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.
- Be authentic – Use your boards to show your values, personality and taste. It’s okay to get creative and be yourself. In fact, we recommend it!
- Share your Pins – Once you’ve started to grow your community, you can promote your Pinterest account and even showcase your Pins on your own site.
VINE…40 million users.
Define the Video’s Purpose
With only six seconds to get your message across, you have to really have your ducks in a row before you start filming. That means you have one point you’re trying to get across. Ask yourself before you start filming — what’s the point of this video? What should those who view the video walk away understanding? Just because it’s a short video doesn’t mean you’re exempt from hammering this out; in fact, it makes it even more critical to go through this exercise. It’s a lot easier to be verbose than succinct. We don’t want to pick on any brands too hard, so instead of embedding a bunch of Vine tweets that are guilty of this, we’ll just give you a couple safeguards to follow to prevent this issue:
- Provide video context in the body copy of the tweet.
- Use sound — yes, Vine lets you use sound — to explain what you’re doing in the video itself.
- Force yourself to define, in one sentence, what you hope a viewer will take away from the video.
- KISS, or Keep It Simple, Sweetie. Vine is not the best medium for communicating complex concepts.
- 150 million users.
- Launched October 2010
- 7.3 million daily users.
- 16 billion photos posted, 55 million each day.
Ideas for brands and individuals
- Going Behind the Scenes
- Giving Demos and How To
- Supporting Their Brand’s Identity
- Launch a Campaign
- Being Original and Entertaining
web & mobile developer for business and nonprofits in Naples, Florida. WordPress Meetup SWFL organizer, Netsquared organizer, #nptech, photographer.
Works at Pauli Systems, Naples , FL (project manager for Enterprise WordPress and CiviCRM implementations, custom API integrations) , volunteer at NPTechProjects providing nonprofit technology support and education in Florida and deputy on WordPress Global Community Team.