In this interactive presentation and Q+A session, you will learn directly from certified Google Partners Mark Hallman and Jason Shim, who have also delivered webinar training at Google on this topic.
You will be provided with an overview of how to effectively use Google AdWords for Nonprofits Program and receive tips on goal setting and engagement. You will learn how to build a successful nonprofit AdWords campaign to support your mission, programs, marketing, and fundraising by driving qualified search traffic to your website.
In addition to learning how to help your organization, we will cover how to keep your skills fresh as AdWords evolves, how to manage expectations, and work with vendors.
See Speaker bios below
Speakers: Jason Shim & Mark Hallman
Associate Director, Digital Strategy and Alumni Relations, Pathways to Education Canada
How can we harness technology to make a difference in the world? That’s the question I love to answer for organizations. With over 10 years of experience spanning the nonprofit and academic sectors both as an employee and a consultant, I have consistently helped organizations stay ahead of the technology curve. In 2013, I led Pathways to Education to become the first charity to issue tax receipts for Bitcoin donations. To date we have raised $2200 in this innovative way, however, what is more exciting is that we have opened access and awareness to a brand new tech-savvy audience. I have taught Digital Marketing at George Brown College where I had the opportunity to help students understand the power and potential of digital media and gain the confidence they need to succeed. When I have the opportunity I love to speak and write about digital marketing strategy, digital fundraising, online youth engagement, website analytics, and of course digital currency. Some other projects I’ve been involved with include The Fastest Donation Form in the World Project, where I initiated and led the development of a proof of concept to explore the question, “What would the fastest donation form in the world look like?”. The answer? 2 clicks and 15 seconds. And Roo.io, a mobile-optimized system that provides a streamlined and cost-effective way to record telephone interviews for content producers and journalists.
President, Evergreen Digital Marketing
Mark Hallman is the President of Evergreen Digital Marketing and has worked with charities and non-profit organizations across North America to help them strategize and execute their digital marketing plans. As a Google Partner, Mark helps organizations to ensure they get the most out of their Google Ad Grants. This work has focused on volunteer recruitment, promotion of programs and services, brand awareness campaigns, and fundraising. He also helps organizations collect, analyze and understand their data. An expert in his field, Mark has presented to numerous organizations, including the Google Partners Community. Mark has over 15 years of experience within the nonprofit sector as a consultant, volunteer, staff member, and board member.
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