Thank you for everyone who participated in the organization of last night’s meeting!
For the rest of the month of October, we keep you updated with further resources on GivingTuesday and the activities around #SWFLGives. Don’t forget to let us know about your organization’s plans for #GivingTuesday so we can include you in our SWFLGives round-up for the local media and the general public.
‘Tis the Season! That’s right, the season of family celebrations, shopping, and gift-giving is just a few weeks away. Time to prepare for Giving Tuesday is now!
#GivingTuesday is a global day of giving. Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday, Small Business Saturday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many organizations focus on their holiday and end-of-year giving.
In August we began planning and talked about this year’s #GivingTuesday plans. Many of you are already working on this year’s campaign for your organization. If you have some projects and ideas, bring them with you to our October meeting. You can share those great plans and we can discuss your thoughts, implementation strategies, and tactics. You will also be able to tap into the wisdom of our special guest, Denise Wauters Johnson, a branding expert and graphic designer from Marco Island. She will have great tips & tricks on how to best integrate your brand into #givingTuesday imagery, graphics, and social media.
Tech4Good SWFL member Donna Johnston, a grant writer at the Greater Marco Family Marco Y, will be our facilitator for this meeting as we kick-off the 3rd Annual #SWFLGives initiative through Tech4Good SWFL. Part of our mission is to support local nonprofits in their activities around #GivingTuesday. We will connect with local media and serve as a resource to the community. We can discover about how residents of Southwest Florida can connect with their local charities to give money, give time, give goods and give their voice to your cause. (Read last year’s press release here)
Through our efforts, last year’s #SWFLGives campaign resulted in 450 posts by 50 users with a reach of 130,569 and over 800,000 impressions on Twitter and Instagram!
Denise Wauters Johnson is the founder and owner of ParadiseWeb. She began her career in marketing and advertising in 1990, holds an Advertising & Graphic Design degree and maintains strong industry affiliations
The ParadiseWeb team offers consultation and design services including Marketing Plan Development, Website Design and Search Optimization, Website Hosting, Email Marketing, Social Media Marketing, Print Marketing and Photography.
At Tech4Good SWFL meetings, we ask people to tell us what the most challenging part of new technology is for their organization. A frequent reply is, “How do I reach more people on Facebook?” During our September meeting, we explored some answers to this question.
How to create and run Facebook Groups by Mark Benson
What is a Facebook group and how is it different from a business page and my personal profile?
Pages are more along the line of broadcasting your message and hoping to engage with people who have liked the page and comment when it appears in their Newsfeed, or they search for it.
Groups are more along the line of forums where members exchange information and a moderator posts or comments on specific topics of interest to the members. If someone who “likes” your group’s Business Page they can comment on any post, or if they try to post something on the page it only appears in the section on the right titled “Visitors Posts” which are not as visible to the average user. Example: Tech4Good SWFL Page
What are the benefits of having a Facebook group?
Is this something worth your time? The ultimate benefit is to get more participants, contributors, and supporters for your group. Drive more traffic to your website for deeper engagement.
Why a Facebook group versus some other method of staying engaged with our members?
Facebook participation is the largest of any worldwide social media platform.
What decisions need to be made in the beginning in setting up a group?
group photo (800 x 200 pixels),
who will have administrator status,
a Facebook Custom URL (see Facebook instructions on screen)
What if there is already a group with the same or similar name to our organization?
That may not be a limiting factor. Study the same group first and decide if there is a way to distinguish your group clearly from the others.
What if we want to change the name of the group in the future?
If you have more than 250 members in your group the only way to replace the group name is to delete the members down to 250, change the name and then add them back. If you do this be sure to notify your group members that they will be temporarily removed and added back. And be sure you record who you remove. If you’re not Facebook friends with them, you will not be able to add them back yourself.
What does it cost?
Where do we go to begin the process of creating a group?
How much time does it take to setup a group and do we need help?
It only takes a few minutes, and you shouldn’t need any help initially.
What if my schedule is overloaded as it is and I don’t feel I can add one more thing to my “to-do” list?
See if there’s another person who can volunteer to take this on. It can be done at home and can be adjusted to fit someone’s limited time availability. If you have several administrators, it will make it easier to implement.
Do we need to have a Facebook account to create a group?
Yes, you create groups through your personal profile. You need to decide if a leader of your organization or a staff member is going to create the group. If they are no longer involved in your organization in the future, who else will be appointed as an Administrator in the beginning to have access to the back end? If the administrator of the group is deleted or removes themselves you’ll want at least a second administrator to maintain the group. You will find as you go along that there are people in your group who post responsibly and are engaged. They are prospective future administrators.
Who will likely join the group? Is there any restriction or control?
Approval of new members is determined by settings of the group. A good suggestion is to take a look at who has already “liked” your business page and invite them to the group. Share a link on your business page and suggest that people join the group. Also include a link in your organization’s email signature, newsletter and on your website. Next, look at your membership roster or list of volunteers and donors and invite them to join your group. You can also send an email blast to your database and describe the group, its purpose and a link to join.
How many members should we set as a goal to have in our group?
It depends on the size of your current membership. Who are the influencers in your organization? Who in your organization will hold back from posting or commenting until they see participation by other persons they know? Try to add people who are icons who you know initially are active in other groups or will contribute to the group. Having a large number of members who don’t participate in your group will only attract more members but may not build engagement. Initially, depending on the size of your database and how effective you are in getting new members to join your group, you may find it grows rather slowly. A lot will depend on the number of posts and the number of comments. As you continue to grow it may build a synergy of its own as more people share it or as people see your group in your member’s list of groups.
Do I need additional help or volunteers to sustain the group?
It would be helpful if your group has more than just one person administering and contributing to the content. In choosing other moderators and administrators, be careful that the persons you choose are not too heavy in controlling the conversation and zealous about deleting comments or removing members. It takes someone with good judgment who will keep the group’s guidelines top of mind. You probably want someone who initiates thoughtful conversation rather than someone who will dominate the group. Again, be careful about setting your expectations with fellow administrators from the beginning and be sure you have clear communications and an understanding of what you want.
Is there a lot of work to maintain the group?
There’s not a lot of work to support a group other than to monitor the posts, comments and to keep the group stimulated with fresh information. If you neglect it, however, it can become harder to re-engage members after a period of low participation.
They have a focus or topic rather than a broad area of interest.
What are the most common reasons why a group isn’t successful?
Lack of participation by the group members,
lack of posts in the group,
rants by members,
a competing group that does a better job of keeping their members engaged.
Conclusion: Stay true to your organization’s purpose, mission, vision, and values. If you go too far astray, it could be costly.
What are the tips and tricks to having a successful Facebook Group?
Have a strategy for posting and commenting on posts by other members.
Post about upcoming events with photos and graphics, during events and follow-up to events and tag members of the group.
When there is a significant milestone or anniversary, create an announcement.
Recognize the support, contributions, and volunteers your organization receives.
How frequently do we need to post in the group?
If not daily (which may not be necessary if members post regularly) at least several times a week. Monitor the posts and watch to see which topics or individuals who post get high responses and which ones get weak responses. Adjust accordingly and respond when necessary to get further engagement.
How does a Facebook group enhance the efforts of our organization in connecting with our members?
Many members of organizations do not read emails, mailings or look at the organization’s website frequently. If they are an active Facebook user, they may be more likely to engage with your organization through a group than depending on your Facebook page posts appearing in their Facebook Newsfeed.
What should be posted in a group?
questions and polls can sometimes stimulate participation by members.
If you find members aren’t viewing the posts, you can share a link to them in a private message or tag some of them in a post.
Can anyone join and can everyone post anything in the group?
It depends on the settings for the group. You can allow any member to approve new members, or you can restrict membership by requiring that every new member is approved by an administrator. Adding this restriction may help in keeping spammers out of your group.
How can our group avoid being lost in the “noise” of Facebook?
Ask members to invite others who may have an interest in your organization to the group.
Stay on topic, be relevant, respectful and current.
The more active participation, the more likely you’ll be able to break through the noise.
Use photos, videos and graphics to enhance your posts and try to keep the length of your posts short as many people are viewing them on mobile devices.
Link to your website for more detailed information.
How can we get more participation in our group?
Consider having a monthly “date night” when there will be a host and people will discuss a topic for an hour.
Post videos or add : Live” videos on a current or upcoming topic of interest.
Remember reciprocity – if you join someone else’s local group they may have a willingness to join your group!
What ways are there to leverage the group with our members?
Consider adding new Facebook friends yourself and “Suggest Friends” in the group to others in the group. Social engagement ultimately may benefit your group. Tagging members in posts in the group, or tagging your friends in a post in your personal profile with a link to your group can increase new members and participation.
How will people who are not currently members or subscribers find the group?
Unless it’s a Secret Group, it will be searchable by the group’s name.
If you look at someone’s Personal Profile, unless they’ve restricted viewing their groups by their privacy settings, you can see which groups they joined.
You can make a connection to new people if they discover your group through someone who is already a member of your group.
Ask existing members of your organization or group to share the link and invite their friends to join your group.
Is there a limit on the size of the group?
Are there examples of successful local groups we can model?
Please remember, not everything you will see in other groups and business pages are “best practices.”
This is simply shown as an example of what other organizations are doing!
Is there a benefit for someone to belong to more than one group?
Yes, especially if there are different focuses in the groups and varying degrees of activity in the groups.
What can be done to limit who can see the posts in a group or the existence of the group?
Public groups are visible to everyone and their posts are also visible to everyone.
Posts in Closed Groups can only be viewed by the members of the group, although who is in the group is visible to everyone.
Secret Groups are not searchable or visible to anyone who isn’t a member or invited to the group.
How can you limit or delete what’s posted in the group?
One of the best practices is to set group guidelines in the beginning. Notify everyone that violations of the rules may result in immediate removal from the group. You may want to limit self-promotion and off-topic posts. Some people will attempt to post their political points of view, rants, and other fund-raising events in the group. You determine what’s acceptable, and it’s best to set the rules from the beginning rather than to have to police posts and potentially create ill-will by deleting someone’s post later.
Can the group settings be changed by any administrator?
Yes, depending on the level they are given. Be careful as another administrator can remove every other administrator!
How can we find more people to join our group?
Look for individuals who contribute or like posts in similar groups. Search for individuals who live in your city or area as an example – type in the search bar “ People who live in Naples, Florida.“
How do I keep track of when there are new posts in a group that I belong to?
Add your group to the Favorites section on the left frame of your Facebook viewing page. Be sure to turn on your personal settings for the group’s notifications. Perhaps you want “All Notifications” initially. Later you may wish to change to “Highlights” or “Friends Posts” if the notifications are too frequent for you.
How do we remove a member of the group?
Only a group administrator can remove someone (or the members can remove themselves.) Administrators can search the roster of members and click on delete this member. There is a confirmation that you want to remove someone just in case you accidentally click without the intention of removing someone.
Big “Thank you” to Robin DeMattia, who has taken on the media outreach of our meetings announcements. Here are examples from Gulfshore Business Daily as well as Florida Weekly’s Club notes. Out of 22 participants at August’s meeting, six submitted their session evaluation and comments. Thank you! Your opinion is important to us, and we appreciate the time you took to go through the questions. Since June we regularly asked for participation in meeting surveys, with very low turnout. This month we got a fair size of responses after a few rounds of reminders. It is our hope that publishing the results, will motivate some more of you also to participate in these surveys. #BetterTogether
Happy Labor Day Weekend! And see you all Tuesday!
Gulfshore Business published it in Daily newsletter on August 22, 2016
Florida Weekly added it to the events announcements
Last week’s hard-copy contained an announcement of next week’s meeting.
The online edition also lists upcoming Tech4Good SWFL events, published today, September 1st, 2016
Here the responses to last month’s meeting survey. Thank you all who took the time to respond. Your input is crucial and we, appreciate the time you took to offer your feedback.
Three, who check other added comments:
got my attention..not a techie. Need assistance to be involved for 2016.
This is an iterative effort!
Somewhere between number 2 and number 3!
What did you like about the event?
Lots of time for Q & A – help from others present.
The information was given in a friendly tone and it certainly is helpful to some. However, I think guest speakers who have actually done the work to launch and maintain a successful Giving Tuesday would be very welcome. And please don’t allow those that run alleged PR companies who just churn out content that obviously is stuck in the old school world of communications be those speakers. There are leaders throughout SW Florida from non profits or agencies who are outstanding representatives of their crafts.
Opportunity to advance our Senior Friendship Health Center community awareness to a new market thru new channels.
The pace and inclusiveness of meeting attendees and subject matter experts.
I like the presentation style a lot, also nice people and good networking, and great food!
What did you dislike about the event?
Video presentation weak.
See above for more details. More guest speakers with real world experience.
Nothing! Thanks for the food after a long day. It is good you have the funding for that amenity.
Not one single thing!
How did you hear about this event?
Birgit invited me and I made the effort to attend and learn.
IIAC Immokalee at first, now I’m on mailing list
What topics would you most like to learn about or discuss at a Tech4Good SWFL meeting?
More on how to interpret data that your website tracks.
More about effective communication via social media, video technology, more that are similar to your upcoming Facebook sessions. Real world solutions to real world concerns.
Kids went back to school. Adults should too! Will you invest in tech training for your nonprofit staff? Here is the September list of webinars on technology for nonprofits by nine five providers. Have you attended webinars with any of the registered providers? Would you be available for a conversation? If yes, let us know either privately or in the comment section what webinar you attended and what you experienced was.
Thinking about organizing training for your staff? Techsoup has the right course for you!
This free course will introduce you to how to manage technology change in your organization, reveal best practices for conducting training, demonstrate how to effectively engage adult learners and explain how to develop your own training plan. You can access downloadable templates, handouts, videos, and samples of successful tech training programs in libraries and nonprofits.(TechSoup) Photo: Becky Wiegand
The essay “3 Strategies to Manage Technology Change” was written by me and students will find it in the first module after the self-assessment. On September 15 at 2 pm – I will take part in the Live-Event around this first online course by TechSoup: Free Online Expert Panel : Tech Training for Nonprofit and Library Staff 101. If you have more question about it, let me know in the comments, and I get back to quickly.
Oct 4th – Implementing GivingTuesday #SWFLGives Members discuss each other’s plans for GivingTuesday, a branding expert will talk to your easy ways to preserve your brand in social media graphics, and we kick-off the #SWFLGives a Tech4Good SWFL initiative giving support to local organizations participating in #GivingTuesday.
Nov 1st – Blogging and Editorial Calendar We’ll discuss, why blogging is important for nonprofits to stay competitive in the your online outreach efforts of your organization. We also discuss how to organize an editorial calendar.
Dec 6th – Show Off your Tools
A crowdsourced event where participants are given up to 5 minutes to share one tool that they use which is valuable to their nonprofit communication/fundraising/community management life
Jan 3rd – How to reach more people via video live
Discussion of our own Tech4Good SWFL live streaming experiences, pro/con of each tool, equipment and process. Periscope, Facebook Live, Google Hangout (YouTube Live), Livestream.
Connect with Tech4Good SWFL members
If you join our Meetup Group, you will receive regular updates and you can connect to other participants.
We share regular #nptech articles from the web and updates on our events on our Facebook page
In October we will roll out the schedule upcoming event February through April 2017. It is a participatory community event.
Spreading ideas on Facebook: How to tag people, use a Facebook group to build community, get more likes, and drive people to your website.
At Tech4Good SWFL meetings, we ask people to tell us what the most challenging part of new technology is for their organization. A frequent reply is, “How do I reach more people on Facebook?”
During our September meeting, we will explore some answers to this question.
We will discuss and demonstrate how to become efficient and expert in using Facebook to enhance your social media effectiveness. We will learn about tagging as one way to include other people or other organizations in a post, and alert their friends and fans to the post. It also gets the attention of other people and/or page owners. For example, when we post an announcement of meetings for Tech4Good SWFL, we always tag our sponsors; that way our fans can easily connect with them on the same platform.
Creating a Facebook group to provide and enable discussion among members around a central topic is another way in which to build community. We are very fortunate to have Mark Benson as a member of our planning board. Mark has been a community manager for various different Facebook groups. He will walk us through setting up a Facebook group, explain the differences between the options and provide you with a set of activities you can implement to get people involved and connected. He will also share his experience on what works and what doesn’t work in different scenarios.
We will continue with our live streaming experiment and this time we will use Facebook Live to stream the event via the Tech4Good SWFL Facebook page. If you missed last month, we streamed it on Periscope. We also used Screenflow to record the event and posted it on YouTube.
Join us for dinner and program along with discussion about Facebook and how to use it for your organization.
“The Warm Up.” All members, coming to their first meeting, will be greeted at 5:30 pm and be introduced to our other members and get the lay of the land, so to speak: what is Tech4Good, the agenda, and some of the rituals we established throughout the meeting.
GivingTuesday, a worldwide event to celebrate generosity and giving, is November 29th. Each year, we rally our Tech4Good SWFL members get ready for it: plan activities, set up a promotional plan and help with the execution. We aggregate and amplify the message from participating organizations via #swflgives during the weeks before #GivingTuesday. We invite all members, both current and new members to brainstorm ideas and prepare resources to make this the best SWFL #GivingTuesday.
Google Analytics is a powerful and free tool for you to use in analyzing your web site. Learn how to track website visitors’ behavior and ultimately online outreach and the impact campaigns have. Every time you do something new or launch a campaign, you would want ask “What would success look like?” and find a way to measure your progress toward reaching your goals. Google Analytics is a free tool to provide you the data to answer your question.
Presenter: Birgit Pauli-Haack, NPTechProjects
You can find the Screenflow version of the recording on YouTube
Thank you to co-organizers and volunteers, who make Tech4Good SWFL possible!
Mark Benson organized the delicious meal again for last night’s meeting, prepared and arranged it presentation. Thank you to Donna Johnston for taking part in food preparation and organizing water and soft drinks.
Thank you to Mish for assisting in using the kitchen, utensils, silverware and china at the Unitarian Universalists facility. We have officially gone green, by not using plastic and paper plates anymore.
For the first time, we had a volunteer function as a Greeter, Jim O’Reilley. He welcomed all attendees, handed them name tags, and collected additional members. He especially took care of all new members, explained our meeting format and agenda, introduced them to our more regular attendees.
Thank you also to Robin de Mattia, who circulated the meeting announcement among the local media. At least the Gulfshore Business picked it up on published it on their Gulfshore Business Daily newsletter. Now that we have the schedule for the next five meetings, we should be able to reach out sooner to the other daily media and get the word out sooner.
Thank you to everyone to lend a hand and help with the set-up and breakdown of the room.
Thank You to our sponsors for their generous support of our meetings.
We added one new provider to our list of sites offering nonprofit technology webinars: CauseVox. It makes its debut on this list with Julia Campbell’s free webinar on How To Set Your Nonprofit Up for Social Media Fundraising Success on August 10th at 12:30am EDT. In August quite a few people are still on vacation and some of them invest in some more technology education before the fall season of fundraising arrives. Are you one of them? If yes, let us know either privately or in the comment section what webinar you attended and what you experienced.
#GivingTuesday is just a few weeks away – time to prepare!
GivingTuesday, a worldwide event to celebrate generosity and giving, is November 29th. Each year, we rally our Tech4Good SWFL members get ready for it: plan activities, set up a promotional plan and help with the execution. We aggregate and amplify the message from participating organizations via #swflgives during the weeks before #GivingTuesday. We invite all members, both current, and new members to brainstorm ideas and prepare resources to make this the best SWFL #GivingTuesday.
Google Analytics – what’s it all about, an Introduction
Google Analytics is a powerful and free tool for you to use in analyzing your website. Learn how to track website visitors’ behavior and ultimately online outreach and the impact campaigns have. Every time you do something new or launch a campaign, you would want to ask “What would success look like?” and find a way to measure your progress toward reaching your goals. Google Analytics is a free tool to provide you the data to answer your question.
Join us for dinner and program along with discussion and sharing about your fall campaigns and how you can set the stage for success.
This month we start a new section called “The Warm Up.” All members, coming to their first meeting, will be greeted at 5:30 pm and be introduced to our other members and get the lay of the land, so to speak: what is Tech4Good, the agenda, and some of the rituals we established throughout the meeting.
With this event we will also start testing different ways to videostream the event. In August, we will be using Persicope to broadcast the event. In the following months, we will use of the tools as well, like Facebook Live, Google Hangouts, Livestream, and YouTube Live. If you’d like to volunteer for the Video team, let us know in your reply.